Advertising Analyst - 12 Months Contract

What you'll do

Reporting to the Promo Marketing Manager, you will assist in the creation and execution of promotions for Sport Chek and Atmosphere. You will work collaboratively with multiple stakeholder groups to strategically build messages for marketing campaigns across multiple channels. Through collaboration with multiple business units, this role will also support the optimization of key promotional programs and activations.

• Support promotional execution plans based on confirmed promotional strategy and set goals collaboratively with the Promo, Pricing & Operations teams.

• Collaborate and build relationships with Operations & Marketing teams to evaluate, create & deliver the end-to-end execution on promo programs that align with our business objectives & brand positioning.

• Work collaboratively with Purchasing to develop compliant marketing messages for use across external marketing channels

• Manage the communication of weekly strategic promotional offers to internal stakeholders, including marketing, operations, legal and pricing.

• Support the creative development of customer facing promotional advertising in all channels (Print, Paid Ads, eComm & In-Store)

• Ensure all promotional marketing messages are executed accurately and in a compliant manner in channel assets

• Proof executional instruction documents for Sport Chek and Atmosphere store staff, summarizing executional set-ups for events and ensuring messages are clear and accurate

• Monitor our processes and find efficiencies to optimize our deliverables.

• Where required, may be responsible for providing support to the Associate Manager of Targeted Offers & the Manager of Promo Optimization

What you bring

• 2-4 years' experience in marketing, advertising, purchasing or equivalent

• Exceptional attention to detail

• Good knowledge of Excel functionalities

• Excellent understanding of common retail metrics

• Able to prioritize workload and effectively manage multiple timelines simultaneously

• Able to make strategic decisions, even with limited information available

• Ability to work effectively in collaboration as well as independently

• Strong interpersonal communication skills, both written and verbal

• Adapts quickly to changing priorities, manages time, multiple tasks and deadlines effectively

• Knowledge of Canadian Advertising Laws from the Competition Act considered an asset

• Knowledge of PMM operating system is beneficial but not mandatory

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

At Sport Chek, we want to find what moves you, and help build your career from there. As Canada's destination for footwear, apparel, and sporting goods; we believe that sport and activity has the power to help shape your style, your relationships, and your mind. Along with colleagues across the Canadian Tire family of companies, you'll be a part of a collaborative network of like-minded individuals who draw on their collective experience to best serve customers across all banners from coast-to-coast. Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.