Purpose
The Communications Specialist advances all facets of corporate communications, including media and public relations, internal communications, crisis and issues management, stakeholder relations, and sustainability. This person is a master at balancing multiple projects simultaneously and will thrive in a fast-paced environment. The role partners with numerous departments across the business to drive internal and external brand connections. The role reports to the Senior Manager, Communications and works closely with the full communications team to support all areas of the function.
Key Areas of Accountability
Media and Public Relations
• Work with communications team and external agencies to deliver on the creative and strategic media relations plans for the company's global markets, including responding to inbound inquiries from media, and measuring and reporting on media coverage
• Write, edit, and curate media materials, including media releases, media kits, pitch notes, advertorials, interview talking points, award applications, and other communications products
• Coordinate the planning and execution of events, including the media familiarization trip program and related logistics
• Support the implementation of the influencer engagement program, in partnership with the content marketing team to drive brand awareness and connections
• Write and distribute regular news updates to media contacts, and maintain contact databases for all markets
• Stay current on media and travel industry trends and insights to identify opportunities for the company
Internal Communications
• Plan, curate, write and edit engaging content for internal communications channels, including intranet, emails, Teams channels, and e-newsletters, among others; work with teams across the business to identify topics and develop content
• Support the development and implementation of internal team education and engagement events
• Develop, design, and edit materials to support communications and change management activities, including infographics, posters, videos, quick reference guides, message documents, and other resources as appropriate
• Manage the corporate giving inbox to review, action, and track requests for donations, and support other corporate sustainability activities, such as internal reporting and team-led engagement and fundraising campaigns
• Measure and report on internal communication channels and activities
Corporate Communications and Stakeholder Relations
• Nurture relationships internally across the business and ensure teams are aware of updated communications resources
• Develop and maintain corporate award and spokesperson databases, and seek opportunities to increase profile for the company through these areas
• Ensure issues and crisis communications templates are maintained; support with communications response, both within and outside regular working hours, when required and as directed
• Support stakeholder relations activities, including development of regular updates, maintaining contact databases, and tracking industry insights and developments, as required
Qualifications
Education/Certifications/Knowledge
• Post-secondary education in communications, public relations, journalism, or related field
Experience
• Minimum of four years of experience in communications and/or public relations
Skills
• Excellent communications skills, including copywriting for various platforms, and ability to speak to and connect with a wide variety of audiences
• In-depth understanding of the media industry in key global markets, and demonstrated ability to identify trends and industry changes
• Excellent interpersonal skills, a natural relationship-builder with the ability to influence others
• Ability to adapt to changing priorities and manage multiple projects and deadlines accordingly
• Advanced MS Office skills; experience with Adobe Creative Suite an asset
• Technical proficiency with photo and video equipment and editing
• Ability to work within and across various teams; strong negotiation skills to engage and satisfy all parties involved
• Ability to travel and represent Rocky Mountaineer throughout the year, as required
Work Environment
• Vancouver-based; hybrid role with minimum 3 Days in office.
Please note this is a 13 Months Fixed Term Contract.
Compensation
Eligible Benefits
Rocky Mountaineer supports our team members' health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:
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