Marketing Engagement Specialist

Marketing Engagement Specialist

The Marketing Engagement Specialist will support internal and external clients in advertising new and existing campaigns to promote digital transformation initiatives. In this role, you will be responsible for developing and implementing engagement strategies that enhance client interaction, drive brand awareness, and increase overall client satisfaction. You will collaborate with cross-functional teams to create compelling content and campaigns that resonate with our target audience.

What you'll do

• Create and execute engagement strategies to enhance client experience and engagement strategies across various channels (email, events, newsletters, etc.).
• Develop engaging and relevant content, including blog posts, newsletters, and promotional materials that align with project updates and messaging.
• Plan and manage marketing campaigns from conception to execution, analyzing performance metrics and making data-driven recommendations for improvement.
• Conduct market research and analyze customer feedback to identify trends and preferences, tailoring engagement initiatives accordingly.
• Monitor and report on the effectiveness of engagement initiatives, utilizing analytics tools to measure success and ROI.
• Organize and promote campaign events, webinars, and workshops, etc. to connect with clients and prospects, enhancing brand visibility and community engagement.

What you bring

• Bachelor's degree in Health Services Administration, Marketing, Communications, or a related field, with an additional three to five (3-5) years recent, related experience in marketing and/or campaign communication
• Strong understanding of digital marketing channels and engagement tactics.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools, CRM systems, and social media platforms.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Skills & Knowledge

• Commitment to upholding the shared responsibility of creating lasting and meaningful reconciliation in Canada as per TRC (2015) and BC's Declaration on the Rights of Indigenous Peoples Act (2019).
• As a strong asset for consideration, we are looking for our successful candidate to have: Knowledge of social, economic, political and historical realities impacting indigenous communities and familiarity with Indigenous Cultural Safety and anti-racism and accompanying reports (BC DRIPA, TRC, etc.).

What we bring

Every PHSA employee enables the best possible patient care for our patients and their families. Whether you are providing direct care, conducting research, or making it possible for others to do their work, you impact the lives of British Columbians today and in the future. That's why we're focused on your care too - offering health, wellness, development programs to support you - at work and at home.

• Join one of BC's largest employers with province-wide programs, services and operations - offering vast opportunities for growth, development, and recognition programs that honour the commitment and contribution of all employees.
• Access to professional development opportunities through our in-house training programs, including +2,000 courses, such as our San'yas Indigenous Cultural Safety Training course, or Core Linx for Leadership roles.
• PHSA is a remote work friendly employer, welcoming flexible work options to support our people (eligibility may vary, depending on position).
• Access to WorkPerks, a premium discount program offering a wide range of local and national discounts on electronics, entertainment, dining, travel, wellness, apparel, and more.

Job Type: Casual full-time hours (37.5 hours per week)
Wage: $33.00 - $43.00/hour - as a casual employee, total earnings include an additional 13% in lieu of benefits and paid vacation. The rate for this position would be determined with consideration of the successful candidate's relevant education and experience, and would be in alignment with the provincial compensation reference plan
Location: V5C 6E3
Hours of Work: Monday - Friday (37.5 hours per week)
Requisition # TOD10222024

What we do

The Provincial Health Services Authority (PHSA) plans, manages and evaluates specialized health services with the BC health authorities to provide equitable and cost-effective health care for people throughout the province. Our values reflect our commitment to excellence and include: Respect people - Be compassionate - Dare to innovate - Cultivate partnerships - Serve with purpose.

Learn more about PHSA and our programs: jobs.phsa.ca/programs-and-services

PHSA is committed to employment equity, encouraging all qualified individuals to apply. We recognize that our ability to provide the best care for our diverse patient populations relies on a rich diversity of skills, knowledge, background and experience, and value a safe, inclusive and welcoming environment.

Reconciliation is an ongoing process and a shared responsibility for all of us. The BC Governments' unanimous passage of the Declaration on the Rights of Indigenous Peoples Act was a significant step forward in this journey—one that all health authorities are expected to support as we work in cooperation with Indigenous Peoples to establish a clear and sustainable path to lasting reconciliation. True reconciliation will take time and ongoing commitment to work with Indigenous Peoples as they move toward self-determination. Guiding these efforts Crown agencies must remain focused on creating opportunities that implement the Truth and Reconciliation Commission Mandate.

This position is part of PHSA Talent on Demand (ToD) which is our unique in-house recruitment program. ToD connects qualified individuals with diverse job opportunities across PHSA and the other health authorities, creating a gateway for those who wish to achieve their career goals within healthcare. Successful candidates will gain significant health care experience and can transition into long-term, permanent roles within PHSA. For more information, visit https://jobs.phsa.ca/talent-on-demand or contact talentondemandcareers@phsa.ca.