Brand Manager (18-month contract)

We’re searching for a Brand Manager. Are you searching for new possibilities? The role is an 18-month contract and can be undertaken remotely from anywhere in Manitoba or Saskatchewan. Occasional travel to branches and to facilitate events and sponsorships are required.

Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers.  Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences.

Discover what’s possible, with Westland.  

The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we're inviting amazing people like you to join us.

As a Brand Manager, you will be responsible for overseeing the Westland Insurance brand in Saskatchewan and Manitoba, including developing and implementing brand and marketing strategies; working closely with regional sales leaders on B2C and B2B marketing initiatives; and planning sponsorships, advertising, and events. Additionally, the Brand Manager will work on and lead national projects, including planning and executing co-operative marketing campaigns alongside Westland’s insurance carriers. If that sounds like you, we want to hear from you!

Interested in learning more?

Why you'll love Westland:

• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to drive your own success
• Be part of our inclusive culture, alongside an extraordinarily talented community of people with a wide variety of backgrounds
• A total rewards program that takes care of your financial, physical, and mental health
• Flexible paid Values Days to celebrate days important to you
• Paid Volunteer Days for employees as part of Amplifying Communities, a program to support causes that matter most to our employees and clients

Why we’ll love You:

• Have a bachelor’s degree in Marketing or a relevant field with 5+ years in a B2C and B2B marketing role
• Highly collaborative, able to partner with sales leaders to drive aligned sales and marketing initiatives.

• Strategically minded, as well as a master of execution

• Strong attention to detail and keen focus on quality
• Excellent organizational skills and the ability to juggle multiple priorities

• Experience in digital channels including paid, SEO, email and CRO
• Experience across sponsorship, OOH, local advertising (TV/radio), events, and in-store marketing
• Exceptional copywriting skills, both externally when creating conversion-focused copy across email, web, paid and print; and internally when developing business cases and presentations
• Knowledge of InDesign and Photoshop will be an asset

Once here, you'll:

• Assess and refine the current marketing strategy in Manitoba and Saskatchewan, including planning and executing high-impact sponsorships and local advertising initiatives, while attending events and activations as needed.
• Manage the marketing budget for these regions, tracking expenses and ensuring alignment with budget allowances.
• Build strong relationships with local sales leaders, including branch, regional, and commercial managers, to align marketing efforts and drive regional success.
• Lead rebranding activities for mergers and acquisitions, maintaining brand integrity and consistent messaging across external channels such as in-branch displays, local ads, websites, and social media.
• Collaborate with Westland’s digital team on demand generation initiatives and work with Brand Managers on both regional and national campaigns, including co-operative marketing with insurance carriers.
• Measure the effectiveness of marketing programs, continuously identifying opportunities to enhance performance, and support cross-functional projects with the marketing, CX, and digital teams.

Want to get to know each other better? Send your resume our way.

You belong here
We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.

At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.

If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at careers@westlandinsurance.ca