Associate Manager, Jumpstart Brand and Fundraising (18 Month Contract)

What you'll do

Are you passionate about youth sports and harnessing the power of brand to drive meaningful impact? Do you thrive in dynamic environments where creativity meets purpose? If so, we invite you to join our Sport Partnerships and Community Impact team at Canadian Tire Corporation, where you will be a key team member of our Brand Marketing and Fundraising team in support of Canadian Tire Jumpstart Charities. As an Associate Manager, you'll have the opportunity to refine your sport branding skills while also being accountable for driving revenues across a variety of audiences including our customers, employees and vendors across our family of retail brands.

• Manage overall brand communications and activations in partnership with internal teams including Events, Communications, Merchandising, and Store Operations

• Act as Jumpstart Brand Steward by overseeing the usage and distribution of any sales/marketing materials across internal and external channels

• Manage integration of Jumpstart across Canadian Tire's retail banners including Jumpstart Month, Employees for Jumpstart, and always-on POS campaigns

• Work with agency and internal partners to build assets that support always-on initiatives and events, including ownership of Jumpstart social channels and website

• Work with insights teams and partner agencies to monitor, measure and evaluate the impact of marketing programs and provide optimization recommendations

• Provide direction and guidance to Specialists/Emerging Marketers/Co-ops as required in executing tasks of assigned projects

• Other responsibilities as required based on evolving business need

What you bring

• Post-secondary education in business, marketing, sport, or communications

• 7+ years work experience, ideally within brand management, sport marketing/sponsorships, event management, and/or fundraising

• Confident and effective communicator, proficient written and verbal communication skills

• Knowledge of Canadian sport landscape (grassroots through professional)

• Detail oriented, comfortable with ambiguity and fast paced environments, driven to achieve targets

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.