• Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand's message, values, and identity.

• Customer-facing inclusive of (but not limited to): In-store signage, pop graphics

• Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc.

• Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis.

• Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs.

• Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.

• Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design.

• Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout.

• Manage multiple projects simultaneously and prioritize tasks to meet deadlines.

Design Production Responsibilities:

• Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards.

• Create and manage distro's for all store signage product, along with storyboards for monthly marketing elements

• Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.

• Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work.

• Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards.

• Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output.

• Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index

• Support in the monthly creation of Field Guides and Window Directives for Field Teams

• Bachelor's Degree or Diploma in Graphic Design (or equivalent).

• Minimum of 5 years' experience in the retail apparel industry or equivalent.

• Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop)

• Extensive knowledge of print design, typography, layout, color, and visual communication.

• Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator)

• Previous experience in retail and/or the fashion industry preferred

• Listens and understands the vision of the brand and seasonal direction

• Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources

• Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus

• Manages multiple tight project deadlines and calendar milestones

• Effectively communicates ideas and key information to all necessary departments

• Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles