Marketing & CRM Operations Intern

POSITION DESCRIPTION

Marketing & CRM Operations Intern

POSITION OVERVIEW

Reporting to the Director of Community Engagement and Events and working closely with the Digital Marketing & Analytics Specialist at Vector Institute, the Marketing & CRM Operations Intern will support data management initiatives, assist with event and marketing coordination, and help maintain marketing operations systems while gaining hands-on experience in a dynamic AI research environment.

The incumbent will be required to be a self-starter and develop sufficiency in independent problem-solving, taking initiative to research solutions and ask meaningful questions when technical guidance is needed.

Start date: May 5, 2025

End date: August 29, 2025

APPLIED INTERNSHIPS AT VECTOR

The applied internship program at Vector provides relevant, hands-on learning and work experience in machine learning and AI. During the paid internship, interns will have the opportunity to attend research, recruitment, and commercialization talks at Vector and connect with key stakeholders in the AI ecosystem. Applied internships may be full-time (36.25 hours per week) or part-time (20 hours per week) over the Summer academic term (May 5 - August 29, 2025) with an opportunity to continue over the Fall 2025 academic term. We welcome applications from all qualified candidates. Consistent with Vector's goals in this program to relieve disadvantages and alleviate the under-representation of Black and Indigenous people in AI, and to attempt to achieve equal opportunity in the field of AI, preference in hiring will be given to qualified Black and Indigenous persons, studying at or having recently graduated from a Canadian post-secondary institute, who self-identify as such in the application process. This initiative is designed to meet the criteria of a special program under the Ontario Human Rights Code.

KEY RESPONSIBILITIES

• Compile marketing performance metrics/KPIs and create insights or reports for events, campaigns, and management;

• Assist in tracking e-campaign data and reporting on outcomes;

• Assist in tracking event registration and attendance data and reporting on outcomes;

• Work across departments alongside the Technology, Marketing and Events teams to implement and optimize processes and workflows relating to data and reporting;

• Assist with data entry, cleaning, and maintenance in Vector's CRM (customer relationship management) system, E-Campaign and Event Management Systems;

• Help maintain and update client databases, including attendee/contact information and basic metrics for reporting KPIs;

• Support basic data segmentation for marketing initiatives and event invitations;

• Learn and help implement data management best practices;

• Support the team with event or marketing data coordination tasks; and,

• Other duties as assigned.
  
  

LEARNING OBJECTIVES

• Gain hands-on experience with CRM systems and marketing data management.

• Develop improved understanding of marketing operations and event coordination.

• Learn about marketing metrics and basic data analysis.

• Build professional experience in a corporate marketing environment.

• Develop self-sufficiency in technical and operational tasks.

• Gain experience working cross-functionally in a collaborative environment.
  
  

PROFILE OF THE IDEAL CANDIDATE

• You are a self-identified Black or Indigenous student or postdoc (Indigenous ancestry or heritage - First Nations (status or non-status), Métis or Inuit) or a recent graduate.

• You are in second year or higher, studying at a Canadian university or college, or a recent graduate within one semester of graduation, ideally pursuing Data Analytics, Marketing, Business Administration, or related field.

• Strong analytical skills with a proven ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

• Basic proficiency in Microsoft Excel and data management.

• Good written and verbal communication skills.

• Eager to learn and ability to work in a fast-paced environment.
  
  

NICE TO HAVE

• Interest in marketing operations and data analysis.

• Basic familiarity with CRM systems preferably Salesforce.

• Proficiency in Microsoft Office Suite, specifically Excel for data management.

• Interest in marketing automation tools.

• Previous internship or coursework in marketing.

• Ability to multitask and manage multiple priorities in a fast-paced environment.

• Ability to work independently and as part of a team.

Compensation: $25/hour.

If you have any questions, please contact internships@vectorinstitute.ai.

Please address applications (cover letter and resume) to Taylor Walker, Specialist, Internships & Work Integrated Learning, using the link provided. The deadline for submission is February 3rd, at 1:00PM ET. We thank all applicants for their interest in this exciting opportunity and will be in touch with those whose qualifications most closely match with our needs. Please note that all interviews are currently being held remotely.

At the Vector Institute, we are committed to driving excellence and leadership in Canada's knowledge, creation, and use of AI to foster economic growth and improve the lives of Canadians. We strive for greater inclusion in the programs and culture that we build by welcoming and encouraging applications from all qualified candidates. In order to relieve disadvantage and alleviate the under-representation of Black and Indigenous people in AI, and to attempt to achieve equal opportunity in the field of AI, priority in hiring will be given to qualified Black and Indigenous persons, studying at or having recently graduated from a Canadian post-secondary institute, who self-identify as such in the application process. This initiative is designed to meet the criteria of a special program under the Ontario Human Rights Code.

Vector is committed to workforce development in AI and to building a strong and diverse AI ecosystem in Canada. Vector encourages applications to our internship programs from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, and 2SLGBTQIA+ persons.