Digital content marketing specialist, temporary

What you'll do

Under the supervision of the Marketing Manager - Content and Social Media, the position holder will actively contribute to the success of the marketing objectives of the Franchise division by overseeing the editorial direction of content and writing that will be used across all owned channels. This person will be responsible for expert content and implementing our brand blogs while participating in the creation and management of content dedicated to the Sports Experts and Atmosphere websites and social media. They will work closely with e-commerce, marketing commercialization, brand content teams, as well as with our various agencies, external partners, and freelancers.

Digital Content:

• Responsible for the publication calendar of brand and product blogs, booklets, technical guides, PLP page, as well as their implementation; planning, briefings, execution, validation, and delivery.

• Responsible for developing a pool of expert writers as needed, recommending external writers for projects, managing contracts and associated budget.

• Responsible for structuring the editorial aspect of campaigns according to target audience, consumer insights, and product focus. Initiates work sessions to develop the content ecosystem, develops briefs for writers, uses strategic judgment to recommend writings, and adapts campaign lines for all platforms. • Primary point of contact with the e-commerce team regarding long-form content and directional links for campaigns. Leads and participates in joint projects, analyzes results, makes strategic recommendations, and shares results with the larger marketing team.

• Responsible for designing content strategies and editorial angles that include product insights based on seasonal marketing briefs as well as SEO and traffic data from the e-commerce team.

• Develops post-mortems based on performance reports of blog initiatives and technical guides and presents analysis to improve customer understanding.

Social Media:

• Assists in creating and planning video and TikTok content (expert/tutorial angle).

• Helps plan the social media editorial calendar and handles weekly briefings; ongoing content for Facebook and Instagram platforms of both brands.

• Reviews and approves writings and visual content (posts/stories).

• Assists the co-op team during brand page updates related to our initiatives.

• Enhances various internal documents with visuals and social media projects for visibility among teams.

What you bring

• Bachelor's degree in marketing or communication
• Minimum of 3-5 years of experience in a similar position
• Understanding of traditional, digital, and social media marketing channels
• Bilingual, English and French (oral and written)
• Possible occasional content creation on weekends
• Good priority management and autonomy
• Strong ability to manage multiple projects simultaneously, of various scales
• Highly organized with strong writing skills
• Enjoys teamwork and easily establishes good interpersonal relationships
• Navigates well within a matrix work structure and demonstrates operational agility in a retail context
• Regularly uses digital platforms, Facebook, YouTube, Instagram, Pinterest, and other social networks in daily life
• Strong interest in fashion and knowledge of sports, training, as well as physical and outdoor activities

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.