Market Manager - Europe

This is a full-time term position, working 75 hours biweekly until June 30, 2026.

At Tourism and Culture, we are a dynamic team of professionals dedicated to Yukon's vibrant tourism, arts, museums, heritage, historic sites, and archival communities and to their contributions to Yukon's quality of life.

Tourism Yukon is a part of the community of storytellers who provide a window into the culture and natural phenomena that compels the world's adventurers, lovers of beauty, and constant explorers to discover the Yukon. We are a source of inspiration, knowledge and practical wisdom for those seeking to experience a place that has no comparison.

The Yukon's Larger than Life brand is about authentic stories, remarkable experiences, a rich history and unique culture and unparalleled nature. The Yukon is a place filled with possibility with a sense of wonder and discovery. Somewhere that captivates its travellers under the spell of the midnight sun and the dance of the northern lights. Drawing you in with its wide-open spaces and untouched beauty. Telling you richly woven stories through arts, culture, and the warmth of the local residents.

The Market Development Manager, Europe/UK manages the development, implementation and evaluation of tourism marketing programs delivered in key target markets in Europe and the United Kingdom (UK). The Market Manager develops and implements consumer, travel trade and media relations strategies for international target markets in the UK, including air access, in consultation with industry, Destination Canada and other strategic partners and stakeholders. The Market Development Manager, Europe/UK works closely with Yukon tourism operators and suppliers in the areas of business development, marketing, and product development.

For more information about this position, contact Robin Anderson, Manager, Global Marketing, at Robin.Anderson@yukon.ca.

For more information about the recruitment process, contact Julie Jakesta, Manager, Human Resources, at Julie.Jakesta@yukon.ca.

Please do not email resumes to any of the above addresses; resumes must be accepted through the E-recruitment application system only.

Essential Qualifications
Please submit your resume clearly demonstrating how you meet the following qualifications. Please note: Selection for further consideration will be based solely on the information you provide in your resume. If you have the following qualifications, ensure you clearly expand upon them (for each applicable employer) in your resume using a chronological, Month/Year - Month/Year format.

• Post-secondary degree in Tourism, Marketing, or a related discipline and / or significant experience;
• Significant experience managing and leading in-market agencies / representatives;
• Significant experience working with multiple partners and stakeholders in the public, private and NGO sectors;
• Significant experience with financial management and procurement, preferably in a government setting;
• Significant experience working in a destination marketing / management organization promoting tourism in Canada's international tourism markets is considered an asset.

Candidates who have the training and/or experience equivalent to the essential qualifications listed above will be equally considered. Prior to applying, refer to our sample resume to assist you in your application.

Desired Knowledge, Skills and Suitability
Candidates should have and may be assessed on:

• Excellent leadership, communication and team work skills;
• Strong negotiation, and business skills;
• Strong interpersonal skills with a collaborative approach and ability to build and maintain relationships with diverse stakeholders;
• Ability to adapt to changing priorities and work effectively in a fast-paced environment;
• Strong understanding of tourism marketing techniques, theories, and procedures from an economic development perspective, and an understanding of Yukon's tourism potential in international markets;
• An understanding of Yukon's tourism potential in international markets;
• Ability to develop relationships and work collaboratively with multiple clients and stakeholders, including tourism industry contacts in Yukon, Canada and European markets.

Conditions of Employment:

• Valid Yukon Class 5 driver's licence;
• Valid passport with the unrestricted ability to travel internationally.

Job Requirements:

• Travel is required within and outside the Yukon, including international travel.

Relocation expenses will not be considered for this position.

Learn more about us!
The Yukon government has been selected as one of Canada's Top 100 Employers since 2014!
To learn more about the Yukon government, check out: The Talent Attraction Brochure and Working at the Yukon government.
To learn more about what the Yukon has to offer, check out: Travel Yukon.